PATH 1 — DISCOVERY
“We understand your business before we touch your books.”
Goal: remove fear + gather the truth.
This is the emotional safety stage. Clients are nervous here.
What happens:
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Introductory call (15–30 min)
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You tell us how your business works
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We review your current accounting setup
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We identify immediate risks (taxes, payroll, or compliance)
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We create your service plan and pricing
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You receive a clear engagement outline
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We send a secure checklist for account access
What you do:
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Sign engagement letter
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Provide QuickBooks / bank / payroll access
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Upload any records you have (even if incomplete)
What you receive:
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Clear expectations
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No-judgment assessment
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A real plan (this alone relieves stress)
PATH 2 — CLEANUP
“We bring order to the chaos.”
Goal: accurate books you can trust.
This is the biggest relief moment for clients.
What we do:
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Reconcile bank & credit card accounts
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Correct miscategorized transactions
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Fix prior bookkeeping errors
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Identify missing transactions
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Clean up owner draws & expenses
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Coordinate with your CPA if needed
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Catch up prior months or years
We also:
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identify tax exposure
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find duplicate expenses
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locate profit leaks
What you do:
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Answer occasional clarification questions
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Provide missing statements if needed
What you receive:
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Clean financials
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A true profit picture
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A “starting point” you’ve never had before
➡ At the end of Cleanup, your numbers are reliable.
PATH 3 — FOUNDATION
“Your business finally runs on a real financial system.”
Goal: stability + consistency.
This is where Magnolia becomes part of your operations.
What we set up:
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Monthly bookkeeping & reconciliations
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Organized chart of accounts
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Receipt & document system
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Payroll guidance or setup
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Sales tax handling (if applicable)
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Owner pay structure
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Monthly financial reports
You now have:
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predictable bookkeeping
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organized records
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tax readiness year-round
What you do:
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Send normal business transactions
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Stop worrying about accounting
What you receive:
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Monthly financial statements
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A clean tax season (finally)
PATH 4 — INSIGHT
“You start understanding what your numbers are telling you.”
Goal: clarity and confidence.
This is where accounting becomes valuable instead of painful.
What we do:
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Regular review meetings
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Explain your Profit & Loss in plain English
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Show where your money is going
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Calculate safe owner pay
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Plan for taxes
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Identify problem areas
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Help with financial decisions
You will now know:
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if you are actually profitable
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what you can safely spend
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what you can pay yourself
What you receive:
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confidence
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reduced tax surprises
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real financial understanding
PATH 5 — GROWTH
“You now have a financial partner.”
Goal: strategic decision-making.
This is your CFO-level advisory stage.
What we help with:
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Pricing decisions
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Hiring employees
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Cash flow planning
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Expansion decisions
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Equipment purchases
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Forecasting revenue
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Profit improvement strategy
We now act as:
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your financial sounding board
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your planning partner
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your long-term advisor
What you receive:
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proactive guidance
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long-term strategy
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control over your business future
Most business owners come to us stressed about their books.
They stay because they finally understand their business.
